Through in-depth user profiling and rigorous A/B testing, we identified the most precise channels for this mid-core RPG and achieved outstanding ROI with a high-quality video creative mix.
Leveraging our QuantumLeap™ AI engine, we optimized the bidding model in real-time, effectively filtering out low-quality traffic and cutting the cost per install in half while maintaining user scale.
Our creative team produced a series of highly engaging playable ads and short-form videos that went viral on social media, helping the game quickly top the download charts in multiple countries.
We went beyond ad optimization, working with the dev team to refine the new-player tutorial and first-purchase offers. By precisely targeting high-intent users with re-engagement, we significantly boosted payment conversion.
Through deep localization research, cultural adaptation, and precise influencer partnerships, we helped this anime-style game overcome cultural barriers and achieve an exceptional reception and user reputation in the NA market.
After taking over, we restructured their ad monetization logic, introducing smart waterfalls and A/B testing, and optimized ad placement scenarios. This led to a significant increase in eCPM and total revenue without harming retention.